War On Gum Disease Gets Hollywood Boost!

Posted on Jun 12, 2014 by William J. Claiborne, DDS MS

It looks like, finally, periodontal (gum) disease is getting some serious press through a public relations campaign coordinated by the American Academy of Periodontists (AAP).

Chris Harrison of the ABC programs “The Bachelor” and “The Bachelorette” has been appointed a national spokesperson for the AAP’s “Love The Gums You’re With” campaign. The goal is to utilize Mr. Harrison’s informative messages through television, radio, digital and social media. (Want to join the tweets? Go to #loveyourgums!)

The campaign is intended to give the public a voice that expands awareness of the importance of periodontal wellness. This effort follows a Centers For Disease Control study that showed that half of American adults over age 30 have some level of gum disease, an alarming statistic.

As prevalent as periodontal disease is amongst adults, it has remained largely an unfamiliar problem in the U.S.  Most adults are typically unaware of the health issues associated with periodontal disease.

Not only is gum disease the leading cause of tooth loss, the bacteria can become bloodborne through tears in diseased gum tissues. This can trigger an inflammatory reaction elsewhere in the body. Gum disease bacteria has been associated with heart disease, stroke, memory loss, diabetes, arthritis, preterm babies, and other serious problems.

Be a spokesperson, too! Learn about the causes, prevention and treatment of periodontal disease at: www.perio.org.


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